Friday

F.E.A.R. of "Bothering" People

Candle Business Tip : One of the most frequent excuses I hear is "I don't want to bother my (co-workers, family, friends, neighbors...)"  Are you guilty of this?



Alethea Anderson
CandleBusinessTips.com

Thursday

Labeling Aesthetics

Candle Business Tip : I've already touched on the importance of labeling, however this video touches on why the aesthetics are important as well.  Of course if there is NO label, then your customers won't find you, but have you ever thought about the label itself?  WHERE it's placed?  HOW it's placed?



Alethea Anderson
CandleBusinessTips.com

Saturday

Choosing the perfect Candle Business for YOU!

Greetings Fellow Candle Lovers,

Are you considering starting your own candle business?  It can be quite a daunting task choosing a home based candle business.  So how do you chooose the best candle business for YOU?

Spend time researching your candle business options.  There are several popular Direct Sales Candle Businesses to choose from.

Things to investigate while exploring your candle business options:

Product
  • Look at the product lines provided by each candle business opportunity.  Which one are you most attracted to?  Which can you envision using in your home?  Do you like the looks, the sizes, the colors, the shapes?
  • Perhaps request a sample or order some product from the companies you are considering to try the products first hand to see which you enjoy.
  • View the online catalogs for each company, which product presentation do you enjoy most?
  • In this industry you want to be a product of the product, meaning you want to actually use all of the products in the product line.  
  • You also want to feel comfortable with the pricing of the products, if you feel the products are too expensive for your personal budget, you will personally have a really hard time selling the products because if you would not pay that price for the products ~ how will you sell them for that price?  You must be 100% confident in your product to be able to stand behind the candle business you choose to represent.
Shipping
  • How much does shipping cost for web orders.
  • How much does shipping cost for party orders.
  • How much does shipping cost for consultant/demonstrator/distributor orders?
Host/ess Rewards
  • What types of host/ess rewards are offered by the candle business opportunity?  
  • Does the candle company pay for these, or do they come out of your pocket?
  • Does the candle company have incentives and monthly specials?
Consultant/Demonstrator/Distributor Supplies
  • How much does a pack of catalogs cost?
  • How much do order forms cost?
  • How much do hostess forms and envelopes cost?
  • What other materials are offered by the candle business opportunity to boost your business? (brochures, window stickers, sample sizes, company logo wear, etc...)
Consultant/Demonstrator/Distributor Websites and online marketing Restrictions
  • How much does a company replicated website cost?
  • Are you allowed to create your own personalized marketing website?
  • Are you allowed to use the company name and product images on the internet?
Marketing
  • What are the ways you can market the business and does the candle business opportunity offer the tools to market in these ways?  (i.e. basket party, home party, open house, online party software)
Compensation Plan
  • Ask to view a compensation chart; pay attention how it pays!  Full retail, wholesale, etc...
  • Pay attention to the percentages, most will go up as you climb in rank.
Incentives
  • Does the candle business opportunity offer awards, bonuses, cash, cars, jewelry, trips?
  • Have others achieved these things?  Are they really obtainiable?
 Company Background
  • Look at each company, the company story, how the candle business got started, and how the candle company gives back.
Choosing a Sponsor
  • "Interview" several potential sponsors, email is a great way to meet your sponsor and ask questions.  However, I always recommend chatting via phone.  This lets you hear the leader you are considering joining under ~ that voice connection is very important!  By speaking one on one you'll get a feel for the person and see if your energies match and if your personalities 'click'.  This is very important for a Sponsor/Team Member Relationship.
Some questions to Ask your Potential Sponsor
  • How will they help you with your business?
  • What hours are they available to assist you?
  • Why are they in this business?
Some things for YOU to think about...
  • WHY are you looking for a candle business?
  • What is your why? (to be home with the kids, save money for the future, earn amazing vacations, build a retirement nest egg, retire early)  Let this WHY be your passion that will propel your business into the future!
Always ask any and all questions you can think about, take your time and know there is no rush, and no time requirement.  You may decide today, tomorrow, in a month, in six months or in a year.  The time is right, when you are ready!

Have fun shopping for your very own candle business, if you have any questions please feel free to post in the comments area below!

Alethea Anderson

Tuesday

Don't Over Do it with your Site Feeds!

Candle Business/Online Marketing Tip : Be aware when you have multiple external sources feeding to Facebook, i.e. Ping, twitter, HootSuite, Blogger, Squidoo, etc... One post in one place can result in multiple posts on Facebook clogging the News Feed of your personal connections, and possibly resulting in people blocking your posts!

An example, one of my Facebook connections today posted 3 messages in a row, they all fed into Facebook from 4 sources, so I had 12 messages in a row from one person filling up my Facebook News Feed ~ now that's no fun!

You never want to over do it with your online marketing, remember online marketing, just as local marketing, is about building relationships.  Always run your business in a spam-free, non invasive way!

Alethea Anderson

How to get your FREE Link in the Candle Business Directory

Candle Business Tips .com is offering FREE Links in the first ever multi-company Candle Business Directory.

Candle Business Tips .com is also offering FREE Links in the Candle Business Directory Too for crafters who make their own candles.

You'll find listings of all 50 states followed by Canadian Provinces in alphebetical order, each state or province followed by candle business company names and the name of the candle company you represent or own can link to your own company website at no cost to you, ever.

If you have a home based candle business in the direct sales industry, each participating Candle Business Representative is allowed one Free link to their company in their state or province of residence.  There is one link per company, per state available on a first come first serve basis.  If someone already is listed for your state/company then your link will not be added unless their link is no longer valid. This is a lifetime listing, however if at any time the link becomes invalid, another representative is welcome to reqeust the link be changed to theirs.
To receive your FREE Link in the Candle Business Directory all you  have to do is:
  1. Follow Candle Business Tips .com on Google Friend Connect or Networked Blogs.
  2. Go to the Candle Business Tips Facebook Page and "like" it.
  3. Post a Comment below this Blog Post stating you have completed steps 1 & 2 and include your state of residence and your website link.
It's that simple!  If you have any questions, please don't hesitate to ask.

Alethea Anderson

Wednesday

What to DO with OLD Catalogs!

Candle Business Tip : Out with the old, in with the new, but what to DO with those old catalogs each time there is a change?   Find some helpful tips in the video below!



Now get out there and make it happen!

Alethea Anderson
CandleBusinessTips.com

Tuesday

A NEW Catalog is Out, now what? My Top 3 Recommendations!

Candle Business Tip : Some companies have new catalogs monthly, some quarterly, some bi-annually and some are seasonal ~ but what to do when you have a new catalog? This video shares my Top 3 Recommendations for moving on over to your new catalog and being prepared to generate new customers and sales as well as maintaining current customers as well...



Alethea Anderson
CandleBusinessTips.com